Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Google Penalty RecoveryGoogle is always refining its ranking rules, or algorithms, to help it better understand all of the websites it ranks.Big algorithm updates tend to be widely talked about – including the Panda update, which relates to content quality, the Penguin update, which relates to inbound links, and many more – stay up to date with Google’s updates over on our blog.In extreme cases, particularly if you have invested in an SEO strategy which uses non-ethical techniques (either knowingly or not), websites can be penalised by Google for failing to adhere to ethical techniques.We are able to help you address the issues raised by the penalty and to submit a reconsideration request to Google to get the penalty removed. Find out more about our Google penalty removal service here.
“I approached SEO after a friend obtained an internship at a top Investment Bank through their help and support. I found their assistance (via workshops, networking sessions, mentorship and coaching) invaluable during my application. I would definitely recommend SEO to motivated students who are interested in Investment Banking, who are willing to put in the work.” Sheyi AlamouUniversity of Birmingham. With SEO support, secured an internship at Barclays.
Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, we can help. Get in touch today; we’d love to discuss what we can do for you.
Google looks at the description but there is debate whether it uses the description tag to rank sites. I think they might be at some level, but again, a very weak signal. I certainly don’t know of an example that clearly shows a meta description helping a page rank.
I’m , founder of a London-based startup called , and I think you may be interested in our new product. We’ve developed a GPS-powered app that helps drivers instantly see how much they’re spending on petrol with each journey they make, and whilst there are similar apps out there (e.g. XXX and XXX), this is the first time an app has been created that uses up-to-date, real-time data from local service stations around the world.
We don’t hide behind our computers. If you ever want to discuss any aspect of your project, your own dedicated digital marketing specialist will always be a phone call away. We’ll keep you updated with detailed monthly reports, and love to meet our clients face either in our Nottingham based office on at their premises.
Quoting a price for your SEO objectives involves analysing the competitiveness of your chosen keywords, your website, your link profile, and the websites and link profiles of your competition. Every SEO strategy is unique, and thus your quote will be unique to your individual website and keywords. If you have a specific budget, we can design you a bespoke campaign with this in mind.